We are doing a serious business
Apple doesn’t do hobbies as a general rule.
Numbers are not our first priority, it’s innovation
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
Live life like a journey
Let your joy be in your journey – not in some distant goal.
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
Live like you have no other day
Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
No stop to technological innovation
Anything can change, because the smartphone revolution is still in the early stages.
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
Focus the ultimate key
I learned that focus is key. Not just in your running a company, but in your personal life as well.
Power of difference of opinion
I think two people with strong points of view can appreciate each other even more.
Creating need & making life easy
Our whole role in life is to give you something you didn’t know you wanted. And then once you get it, you can’t imagine your life without it. And you can count on Apple doing that.
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