All in a name
As the name suggests, Patiala peg is a measure of liquor which is popular not only in city of Punjab but across the globe.
The name is associated to Patiala because this city is considered to be one of the Royal City of Punjab due to army area.
There are many theories around it but mostly it is a volume roughly equivalent to 120 ml.
As a lay man people consider it as the measure of liquor needed to fill a glass equal to the height between the index and little fingers when they are held parallel to one another.
Many companies are selling 90 ml & 120 ml packaged bottles under the name of Patiala peg.
In many films, especially with North Indian touch you will see actors talking about Patiala peg.
On a lighter note famous film star Dharmendra paji could be one of the biggest brand ambassadors for this.
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