We all learn to walk and we all learn to run. When we are in the learning process, we always fall and get up to walk or run again. It is through this process of falling and getting up that we become experts at what we do. If this is true then why do we fear falling so much, if it is going teach us to do something new. Bournvita’s new TVC “Tayyari Jeet Ki” explores this feeling of fear that is within everyone of us and how we should work towards looking at it positively. When we stumble while doing something new, it will give us the confidence to get up and try it once again.
The advertisement shows a young boy practicing gymnastics in front of the television when his mother watches him and enrols him into a gymnastics class. The mother is always beside her child, herself trying the difficult manoeuvres and failing but never giving up. She puts him through rigorous training herself and watches him improve every day.
Bournvita has been a symbol of strength and energy for decades now and this advertisement captures the spirit of never giving up on your dreams. The mother-child combination turns every fall into a rise, every loss into a win. The boy finally succeeds in overcoming the fear of falling and performs in front of his coach and peers in an admirable manner. The motto of the Bournvita ad is never to lose hope in the face of adversity and is well depicted here.
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