Bollywood celebrities like Karan Johar, Ranbir Kapoor, Anushka Sharma and Preity Zinta are fronting a campaign, launched on April 29 by media and entertainment conglomerate Star India in association with NGO CARE India, to collect donations for earthquake hit Nepal.
They are driving a nationwide public service campaign ‘Ek Padosi hi Padosi ke Kaam Aata Hai‘ (only a neighbour helps another neighbour) to mobilise relief for the victims of the natural disaster that struck Nepal and parts of northern India, claiming more than 5,000 lives. (Also Read: Ram Charan Teja to Send Relief Material to Nepal)
A host of Star network’s icons will also appeal to Indians for donations, which will be channeled directly to CARE India. Viewers will have an option to donate online, or through cheques or demand drafts. The campaign will work along the lines of Operation Maitri initiated by the Indian government. (Also Read: Gabbar Is Back Earnings for Nepal Not My Call, Says Akshay Kumar)