This is true that sports in India have been commercialized. Until it’s hyped and made “artificial entertaining” even Corporates don’t spend and media doesn’t cover. When PV Sindhu and Sakshi Malik won medals for India at Rio Olympics, they were honored with huge cash and kind prizes. Right from Govt to Private Sector everyone jumped in to celebrate their success.
But now lest come to Para Sports Championship. Indian players won more medals here. But who bothers to know? There’s hardly any appreciation and acknowledgement for the efforts of players who participated in these games.
India’s one of the fastest growing banks IndusInd doesn’t want to go efforts of these players go into darkness. They have made a beautiful & inspiring anthem “Jeet Ka Halla” to encourage these players and to make every Indian aware about their performance.
खेल नहीं खता रहम, मैदान नहीं पड़ता नरम…संघर्ष ना होता है कम….
Let’s watch and appreciate all those Indians who performed in International Para Sports Championship.
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