Levi’s is unarguably one of the most popular brand of jeans and are known for their originality of design. In their latest television commercial, Levi’s features India’s most celebrated blogger, Malini Agarwal whose blog MissMalini.com has millions of followers. She writes about the goings on in the celebrity world and is popular for her style of writing.
In this advertisement, Malini traverses across Mumbai and describes her life in Mumbai and her journey as a blogger. She appreciates the finer things of life and talks about her love for Levi’s jeans since they complement her lifestyle while giving her the freedom to move. The beautiful backdrop of Mumbai’s streets, the Deewar painting on the wall and the Anarkali one adds to the ruggedness of the brand.
The commentary in the background by Malini herself enhances the authenticity of her experiences and talks about the need to believe in oneself to reach the top. A unique and different way of showcasing a product like jeans which is normally depicted in a macho manner.