The Olympics is the biggest and the most spectacular sports event and is highly awaited by sports lover from all over the world. Athletes and sports personalities from every known sport in the world, come together in a true representation of world unity on the largest platform available. Celebrating this memorable moment, Samsung recently released its Official TVC “The Anthem” Rio 2016 and has captured the spirit of global unity in a rousing commercial.
The world demands unity and peace and Samsung has cleverly used the lyrics of anthems from all over the world to create an awe-inspiring anthem to bond all of us in one thread called humanity. Of course the advertisement is filled with images from all around the world as people sing the common anthem thus defying barriers like language and culture.
For ages sports has been the common fabric that binds us and there is no greater spectacle than the Olympic Games to symbolize this spirit which Samsung has intelligently utilized in this brilliantly designed TVC. Rousing music, stunning visuals and a feeling of euphoria is evident in this commercial. Nations are gathering in Rio in the form of sportsmen and spectators and there is truly going to be a great cauldron of global unity and togetherness.
Samsung showcases its flagship products S7 & S7 edge in quite a subtle manner as people around the world use to its product to view this “World Anthem”. As it says in the end, we are truly searching for a world without barriers.
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