To say that ‘Green Revolution’ has finally come to India and is successfully making its mark would not be a mistake. Truly, with the encouragement from the government and all that’s been happening to the ecology around us, it was about time people come forward and go-green.
Thankfully, the environmental-conscience is alive and kicking in a lot of ‘green-minded’ people, because they are truly the individuals working towards giving the country its green covers back.
One such individual is Prateek Tiwari. He is the head-honcho of ‘The Living Greens’, a non-profit organization which is leading the urban farming scene in India.
Prateek narrates his story, “There are many organisations that educate citizens in different cities to grow their own food. However, we’re the first for-profit company doing this. In 2002, I embarked in an organic farming venture where I was working directly with farmers. After three years, I realized that they will never go 100 per cent organic, because they are often surrounded by chemical cultivations, which make their fields more vulnerable to pests. And a structured organisation to market and distribute products is missing.”
Owing to these conditions, after a period of three years, Prateek stalled the project. Soon after, he witnessed deaths of friends and family, all of them perishing due to catching cancer due to faulty diets.
Prateek was faced by a dilemma. He had a successful job in Walmart, but he also wanted to do his bit for saving face of the environment around. After some soul-searching and reflection, it occurred to him that a place with potential for organic-farming business was in the urbanapolis. He found the opportunity in Japiur where he noticed that the rooftop spaces were highly un-utilised. So, he hung hits boots from Walmart and became friends with the soil once again.
The Living Greens has now inaugurated franchises in Delhi, Indore and Jodhpur where they have greenhouses of different dimensions made of high-density polyethylene, and installing vertical gardens.
All the produce which goes out of ‘The Living Greens’ is the result of slow research. Explains Prateek, “Now I know that wherever I send my products they’re going to work, because we have engineered a solution for every minor issue. Before selling our products, we study the weather of the place we deliver it, so we can give instructions to our customers. However, we’ve realised that they’re, in most cases, already capable of growing their own vegetables.”
Plans are in works to take ‘The Living Greens’ to 10 other cities across India.
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