theprintindia: Will Shekhar Gupta and Barkha Dutt’s new venture serve same old fashioned journalism?

theprintindia Will Shekhar Gupta and Barkha Dutt's new venture serve same old fashioned journalism

The Print-Digital Media Venture was launched by the duo journalist former editor-in-chief of The Indian Express newspaper and NDTV’s Barkha Dutt.

This is their first online venture and was announced first on the social media platform Twitter.

Some of the media startups that have raised funds from investors.

In December 2014 ,Raghav Bahl,the founder and former managing director of Network18 Group was the first to start up digital media company Quintillion Media Pvt Ltd .Subsequently in March 2015, they also had their first mobile news platform

Next, in May 2015 The Wire an online news publication was launched by Siddharth Varadarajan, former editor of The Hindu, along Sidharth Bhatia, DNA editor.During its rollout, they had tied up with news agencies Press Trust of India (PTI) and Indo-Asian News Service (IANS) for content and were looking to raise about Rs 10-12 crores.

Following that was another start up “Arré, a digital series  from U Digital Content Pvt Ltd. This was set up by team of Ronnie Screwvala, B. Saikumar, Ajay Chacko. It is a creative storytelling platform across genres and formats.

September 2015, saw the launch of Juggernaut, India’s first phone publishing firm comprising of books -serious and commercial promising a fantastic reading experience .Founders Chiki Sarkar and Durga Raghunath raised about Rs 15 crore from Infosys Ltd, Fab India and Boston consulting group amongst others.

According to the recent report provided by Internet and Mobile Association of India (IAMAI), in Nov 2015 the number of internet users in India is about  to 402 million a whopping 49% rise since last year comprising of 65 % urban users and 35 % rural consumers where almost 193 million internet users are active.

In the current scenario that India is booming with an explosion in the world of news and entertainment, Gupta and Dutt’s new digital media has to have a differentiated strategy and content for this generation

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