TiE Institute Presents “Startup Marketing strategy : Designing and Measuring it for Effectiveness”

TiE Institute Presents Startup Marketing strategy  Designing and Measuring it for Effectiveness

Creating a marketing strategy & Metrics for effective monitoring

Founders eat, sleep and breathe their product and it is easy to be swayed into believing that the whole world will love their products. The reality is that only a small portion of the population may be interested in your product. If you try to market your startup to everyone, you waste both time and money.

The key is to identify a niche target market and go after market share aggressively. Marketing strategy of any company always depends on several factors like your product, your market and your business model, but eventually, it always comes down to effectiveness.

To create a simple and effective measurement plan, you need to decide on how frequently you’ll collect your data and then track the metrics for Marketing goals and the key performance indicators (KPIs) you’ll use to measure marketing effectiveness of your strategy

Who should attend –

  • Startup Founders
  • Marketing Managers
  • Strategy Leads
  • Analytics Teams/ Heads


Registration: 1:30 pm to 2:00 pm
Date: 22nd January 2016
Session: 2:00pm to 5:00 pm

BRIDGE School Learning Centre, Gurgaon
1st floor, Tower B, Infinity Towers, DLF Cybercity, Gurgaon

TiE Members: Rs 1000/-
Non Members: Rs 2000/-

Register Now

For any query contact: ruchita@Tienewdelhi.org, +91-9899004276

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