Vivo mobile-handsets are selling like hot-cakes in India. The public-acceptance of the brand has been very good. As a result Vivo has set up its manufacturing-unit in the country, which is a first of sorts. Why? Because Vivo is a Chinese mobile-brand, and the assembly-unit built by Vivo is a first by any Chinese brand.
The decision came about not just after brand’s popularity in Indian-markets, but also because of the tax-cuts and incentives being put forward by the Indian government. This was enough to encourage the Chinese to built a Rs 125-crore mobile handset assembly unit, and it is slated to produce one million handsets per month, which will also put into effect a 10-percent cost-cutting across its portfolio.
To begin with, the company plans to mass-produce 150,000 smartphone units a month, and then push the numbers to 300,000 units a month. Local production of the handsets will also spare the company from paying up 14 percent excise-duty.
The first assembly-unit will be in Greater Noida, and it will produce three models – Y11, Y21 and Y15S. Number of phone-models will be upped eventually to increase tax-benefits from local production.
The assembly-unit will have a workforce of 2200, and all would be trained in the facility by the company.
Furthermore, thanks to the local production of handsets and cost cut-downs in other areas, going forward, the price of Vivo phones will be 5 percent lesser.
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