Xtees – Advertising Cleanly on Porn Websites

Xtees-–-Advertising-Cleanly-on-Porn-Websites

Advertising your products on porn-websites for the Indian consumer is a very lucrative idea. Obviously because Indians have a fetish for surfing on such sites on a daily (rather nightly) basis, and so companies reckon why not show off products and services on websites which get maximum traffic? Not a bad idea, no?

Thinking on the same lines, popular T-shirts portal, Xtees, is advertising its line of wacky T-shirts on porn-websites.

The team at Xtees have already tried and tested mediums of Google and Facebook for advertising their clothing-line, and then they wanted to take a shot at doing a unique advertising-regime for their product. Taking inspiration from American food order company Eat24, which yielded delicious results by advertising on porn-sites, Xtees team sat on the idea and finally decided to go ahead with it. Because they thought: Oh, c’mon we advertise or not – the porn sites are gonna exist. People are gonna watch porn forever.

Xtees-–-Advertising-Cleanly-on-Porn-Websites

Taking that principle into account, the Xtees team started with some serious R&D before zeroing in on the porn-website where their ads would show. The website picked to do the job was Xvideos.com it was the 20th most visited web-site in India according to alexa ranking.

The team got in touch Traffic Factory which was the authorized advertising partner for Xvideos network. After the procedural authentication-process, Xtees were green-flagged for advertising their line on Xvideos.

The guys at Xtees received an all-important tip to get success on the site: the ad banner should contain adult content, as selling soberly is not a choice.

As the team did not want their ads to be outright adult, they decided to tweak their words so that potential consumers take it in a lighter vein.

The ploy worked, and how!

Manoj Kumar V, CEO, Xtees.com was quoted as, “The result was tremendous. Watching the real-time overview on google analytics after the ads started running sent our heart beat raising. The numbers were just spinning every minute. Here is one very very interesting insight we gathered in a day after we started the ads running.”

Porn-websites may be bad for health, but they’re good for business!

Xtees: WebSite | facebook


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